Bronze plate for printing an advertisement for the Liu family needle shop at Jinan, Song dynasty China
during the northern Song dynasty (960-1127).
It is considered the world’s earliest identified printed
advertising medium.
The ad extrolled the fine quality of the Liu needles and
used the visual of a white rabbit holding a medicine pounder as its store
insignia.
It is said that this ad compliments what is said as in
the genuine modern sense a company having a copy write and a logo.
No comments:
Post a Comment