Thursday 17 March 2016

World's earliest advertising medium

Bronze plate for printing an advertisement for the Liu family needle shop at Jinan, Song dynasty China during the northern Song dynasty (960-1127).

It is considered the world’s earliest identified printed advertising medium.

The ad extrolled the fine quality of the Liu needles and used the visual of a white rabbit holding a medicine pounder as its store insignia.

It is said that this ad compliments what is said as in the genuine modern sense a company having a copy write and a logo.

Monday 7 March 2016

First Woman in Advertising

Mary Wells Lawrence

Born to a generation of women who eventually sought to change the landscape of American culture, Mary Wells came of age at a time and place when she could also reshape the world of American advertising.

Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928 in Youngstown, Ohio, United States) is a retired American advertising executive. She was the founding president of Wells Rich Greene, an advertising agency known for its creative, innovative, and revolutionary work. Lawrence was the first female CEO of a company listed on the New York Stock Exchange.

Notable campaigns

A partial listing of Wells Rich Greene advertising campaigns:

Plop plop, fizz fizz - Alka-Seltzer
I can't believe I ate the whole thing (winner of the 1971 Clio Award) - Alka-Seltzer
Try it, you'll like it - Alka-Seltzer
I ♥ N Y
Trust the Midas touch
At Ford, Quality is Job 1
Flick your Bic
Raise your hand if you're Sure - Sure deodorant.

Source: https://en.wikipedia.org/wiki/Mary_Wells_Lawrence

EvesMind Blogger #1

On September 7th, 1982, David Ogilvy, founder of the iconic agency Ogilvy & Mather, sent an internal memo to all of his employees.

Sparsely titled, “How to Write,” Ogilvy laid out his commandments for producing clear and efficient written messages. Among them (at number five) was the simple doctrine, “Never write more than two pages on any subject.”

Worlds first ever Television advertisement.

The first ever television advertisement was broadcaster on July 1st 1941 in the US over the New York station WNBT.

The advertisement was for watchmaker Bulova (manufacturer of watches and clocks. Its headquarters is located in New York City).

The Ad showed Bulova logo with the phrase "Bulova Watch Time", was shown in the lower right-hand quadrant of the test pattern while the second hand swept around the dial for one minute. The background being the map of United States. (The voice over it says "America runs on Bulova time").

The ad was shown before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies ,The ad lasted about 10 seconds, for which the company paid anywhere from $4.00 (Rs.268.32) to $9.00 (Rs.603.72) (reports vary), a TV spot on a national television channel, during peak view demand like a sports game, would today cost several million dollars.

Every advertisement seen since (for better or worse) has a common lineage in this moment

Source:
https://en.wikipedia.org/wiki/Television_advertisement#cite_ref-3

http://www.openculture.com/2013/08/watch-the-first-commercial-ever-shown-on-american-tv-1941.html