First Woman in Advertising

Mary Wells Lawrence

 

 Born to a generation of women who eventually sought to change the landscape of American culture, Mary Wells came of age at a time and place when she could also reshape the world of American advertising.

Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928 in Youngstown, Ohio, United States) is a retired American advertising executive. She was the founding president of Wells Rich Greene, an advertising agency known for its creative, innovative, and revolutionary work. Lawrence was the first female CEO of a company listed on the New York Stock Exchange.

Notable campaigns

A partial listing of Wells Rich Greene advertising campaigns:

• Plop plop, fizz fizz - Alka-Seltzer
• I can't believe I ate the whole thing (winner of the 1971 Clio Award) - Alka-Seltzer
• Try it, you'll like it - Alka-Seltzer
• I ♥ N Y
• Trust the Midas touch
• At Ford, Quality is Job 1
• Flick your Bic
• Raise your hand if you're Sure - Sure deodorant.

Source: https://en.wikipedia.org/wiki/Mary_Wells_Lawrence